Big Red Nation, get ready to upgrade your gameday eats! Nebraska Athletics has officially partnered with Aramark Sports + Entertainment to manage all food and beverage services across Husker athletic venues, including Memorial Stadium and the Bob Devaney Sports Center. Starting in 2025, Aramark will bring its industry-leading expertise to enhance the fan experience, speed up concession lines, and introduce new menu options—including one big addition: alcohol sales.
Aramark Brings Big-Time Experience to Big Red
With a resume that includes over 60 premier stadiums, Aramark already serves major venues in the Big Ten, including Iowa, Minnesota, and Washington. Now, they’re bringing their fan-first philosophy to Lincoln.
“We are thrilled to partner with Nebraska Athletics as we grow our presence in the Big Ten and throughout the NCAA,” said Alison Birdwell, President and CEO of Aramark Sports + Entertainment. “We take immense pride in delivering unforgettable food and beverage experiences, and we eagerly anticipate welcoming Cornhuskers fans and showcasing our hospitality on every game day.”
Translation? More food variety, faster service, and better overall concessions—all with the high-energy game day atmosphere Husker fans deserve.
Big Changes Coming, Including Alcohol Sales
In addition to new and improved food offerings, Nebraska is also planning major stadium renovations, and Aramark will play a key role in shaping the future of gameday experiences.
But perhaps the biggest immediate change? Alcohol sales are coming to all Nebraska athletic venues beginning in 2025. Nebraska Athletic Director Troy Dannen emphasized how Aramark’s expertise in this area made them a perfect fit:
“Aramark has successfully assisted with the implementation of alcohol sales in several college stadiums in recent years, and their expertise in that area will be critical as we add alcohol sales in all of our venues beginning with the 2025 season.”
So whether you’re craving a classic hot dog, something a little more gourmet, or just looking forward to enjoying a cold one in Memorial Stadium, Nebraska’s gameday concessions are about to level up.
What This Means for Husker Fans
🔴 Faster lines & improved service at concession stands
🔴 Expanded menu with new food and drink options
🔴 Local favorites will still be available
🔴 Alcohol sales at all venues starting in 2025
🔴 A role in Nebraska’s stadium upgrades for the future
With Husker fans known for their unmatched loyalty (403 consecutive football sellouts!), Nebraska is making sure the stadium experience matches the passion in the stands. Better food, better drinks, better game days? That’s a win no matter the score on the field.