In the world of college football, leadership is often measured not only by wins and losses but by the culture a coach creates. Nebraska head coach Matt Rhule is building more than just a football program—he’s crafting a mindset. His philosophy centers around seven foundational principles that go far beyond the field. These aren’t just rules for football; they’re keys to life. Matt Rhule isn’t just here to make great football players; he is also here to make great men. Here’s a deeper look at Matt Rhule’s 7 keys to winning:
1. No Distractions
In a high-pressure environment filled with noise—social media, criticism, and endless opinions—Rhule demands focus. “No distractions” isn’t about tuning out the world; it’s about tuning in to what matters. Players are taught to be present, mentally locked in on the mission, and undeterred by anything that doesn’t move them forward. Distractions don’t win games. Discipline does.
2. Be a Great Teammate
Football is the ultimate team sport. Individual talent may win highlights, but it’s the strength of the locker room that wins championships. Rhule’s second key emphasizes selflessness—putting others first, lifting teammates up, and taking responsibility for collective success. It’s about trust, accountability, and a shared purpose.
3. Be Early
“Early is on time, and on time is late.” It’s a classic mantra, but under Rhule, it’s the standard. Being early shows respect—for coaches, teammates, and the opportunity at hand. It’s not just about punctuality; it’s about mindset. Champions don’t wait for greatness to happen—they show up early and prepare for it.
4. Do What You’re Asked to Do
Execution is everything. In Rhule’s system, every player has a role. Greatness isn’t found in freelancing—it’s found in consistency, reliability, and doing the little things right. Whether it’s special teams reps or scout team duties, buying into your role is what turns good teams into great ones. If everyone on the team does their job, the other team will be looking for new jobs.
5. Get Coached
Coachable players become better players. Rhule preaches humility and growth. Getting coached means being open to feedback, embracing criticism, and understanding that development is a process. It’s not just about fixing mistakes—it’s about committing to constant improvement. Getting one percent better everyday is the bare minimum.
6. Be Grateful
Gratitude might seem like an unlikely trait in the heat of competition, but for Rhule, it’s essential. Grateful players appreciate the grind, respect the game, and don’t take the opportunity for granted. Gratitude fuels effort. It keeps egos in check and passion high. Coach Holgorsen even said that he has never seen a place treat players so well that he doesn’t know why anyone would leave. Being grateful leads to our final key to winning.
7. Leave the Place Better Than You Found It
This final key sums up Rhule’s culture in a single sentence. It’s about legacy. Whether it’s the locker room, the field, the program, or the university—players are taught to make an impact. Make an impact on the field and off of it; in the classroom or in the film room. The goal isn’t just to win games; it’s to build something that lasts.
Final Thoughts
Matt Rhule’s 7 Keys to Winning aren’t gimmicks or motivational posters—they’re values that form the backbone of his program. They demand maturity, discipline, and character. And whether or not Nebraska wins every game, one thing is certain: under Rhule, they’re building winners in every sense of the word.